Penser, classer, communiquer (notice n° 659038)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01649cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121191759.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Defrance, Alyette |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Penser, classer, communiquer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 76 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La communication publicitaire est un lieu privilégié de circulation des représentations sociales. Elle contribue à construire de nouvelles catégories de perception et à façonner des catégories existantes. Des bébés d’hier aux Seniors d’aujourd’hui, on verra les mécanismes mis en œuvre pour les donner à voir et à penser sous un certain jour. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Thinking, classifying ... communicatingAdvertising is a priviledged means by which social representations circulate. It contributes to build new perceptual categories and to mould existing ones. From yesterday’s babies to the Seniors of today, we’ll see the mechanisms in operation that allow them see and think in a certain way. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | seniors et publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | représentations sociales |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | enfant et publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | catégorie de pensée |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication publicitaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | catégorie de représentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | categories of representation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social representations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | child and advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | seniors and advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | categories of thought |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Hermès, La Revue | 38 | 1 | 2004-04-01 | p. 155-162 | 0767-9513 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-hermes-la-revue-2004-1-page-155?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-hermes-la-revue-2004-1-page-155?lang=fr&redirect-ssocas=7080</a> |
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