Le risque de l'implicite dans un cas d'innovation en faveur de l'écologie (notice n° 676714)
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| fixed length control field | 02383cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121201740.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hetet, Blandine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le risque de l'implicite dans un cas d'innovation en faveur de l'écologie |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 34 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméCet article présente une recherche exploratoire sur l’impact de l’implicite dans le discours. Basée sur une recherche appliquée sur la mesure des attitudes de participants à des focus group vis-à-vis d’une innovation en faveur de l’écologie, une analyse à base d’inférences sur le discours, ainsi qu’une comparaison avec les éléments explicites de l’étude a été mise en place. Les attitudes implicites étaient globalement congruentes avec les attitudes explicites exprimées par les participants. Cette étude exploratoire a permis de rendre compte du risque présent dans l’étude partielle du discours, et de montrer l’influence des cognitions implicites sur les stratégies managériales et marketing. Codes JEL : A13, D83, O33, Q51 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The risk of the implicit in a case of innovation in favor of ecologyThis article introduces an exploratory research on the impact of the implicit on the speech. Based on applied research on the measure of participants’ attitudes in focus group toward an ecological innovation, an analysis based on inferences on speech, and a comparison with the explicit elements of the study were set up. Implicit attitudes were generally congruent with explicit attitudes expressed by participants. This explor a tory research helps in understanding the risks of pa r tial/incomplete study of speeches, and shows the influence of implicit cognitions on marketing and management strategies. JEL Codes: A13, D83, O33, Q51 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discours |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | risque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | analyse lexicale par contexte |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cognition implicite |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | speech |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | risk |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | implicit cognition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | lexical analysis |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moutot, Jean-Michel |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mathieu, Jean-Pierre |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Innovations | 40 | 1 | 2013-01-25 | p. 65-81 | 1267-4982 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-innovations-2013-1-page-65?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-innovations-2013-1-page-65?lang=fr&redirect-ssocas=7080</a> |
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