Mobile user resistance to models combining free and paid content: the “game-within-the-game” (notice n° 683818)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121204103.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ravoniarison, Aina |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Mobile user resistance to models combining free and paid content: the “game-within-the-game” |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 42 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • Research objectivesThis article focuses on two goals: based on the study of free-to-play video games, it aims to determine mobile users’ perceptions of models mixing free and paid content, and to identify the methods of resistance employed by the players. • MethodThe authors based their work on various concepts like free use, psychological reactance, resistance and cheating. A qualitative methodology was defined, blending netnography with semi-structured interviews (n=18). • ResultsThe research sheds light on the observed methods of resistance and on the ambiguous relationships between mobile users and these models. It also enabled the characterization of a number of resistance profiles. • DiscussionThe study formulates recommendations for mobile video game publishers, as well as for marketing managers in charge of mobile apps. It encourages them to emphasize the transparency of their business models, to be less persuasive/directive by promoting an alternative to paid purchases and, lastly, to offer an added-value experience through experiential benefits. • OriginalityThis work reveals and explains an aggressive, controversial phenomenon of resistance: strategies for circumventing the rules by means of deviant behaviour (cheating and neutralization strategies). It will fuel discussions of users’ relationships to free-to-play games and shines a light on value-shaping mechanisms within the context of mobile apps. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | netnography |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | qualitative study |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | avenger profile |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | revenge online |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rodriguez, Virginie |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 102 | 2 | 2021-07-15 | p. 147-165 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2021-2-page-147?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2021-2-page-147?lang=en&redirect-ssocas=7080</a> |
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