Why some brands are able to survive scandals unscathed. Seeing brand crisis through the lens of the psychological contract (notice n° 684104)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01726cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121204147.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | de Villartay, Sophie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Why some brands are able to survive scandals unscathed. Seeing brand crisis through the lens of the psychological contract |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 20 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The study of the effects of negative well-publicized information on brands is recent, and presents partly contradictory conclusions. This research sheds new light by mobilizing the theory of the psychological contract, which is drawn from the field of human resources. Based on an exploratory study, and in line with Fournier’s work, the research describes the mechanisms and perceptual dynamics of the brand-consumer relationship after negative information in the media. The perceived or not perceived breach of the psychological contract, followed by the feeling of violation of this contract, could explain why not all negative well-publicized information leads to a change in the consumers’ a priori positive attitude. Four factors aggravating the breach of contract are identified, as well as two factors that mitigate it. A diagnostic tool and recommendations to help marketing decision-makers to deal with negative information are proposed. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berger-Remy, Fabienne |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 98 | 2 | 2020-09-25 | p. 103-125 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2020-2-page-103?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2020-2-page-103?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux