Promoting a Tourist Destination Through the Engagement of Internet Users (notice n° 684298)
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| fixed length control field | 02506cam a2200361 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121204215.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lacan, Camille |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Promoting a Tourist Destination Through the Engagement of Internet Users |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 66 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • Research objectivesThis research examines the determinants of internet-user engagement with tourist destinations on social media. • MethodologyA quantitative study was conducted on a sample of 27 tourist destinations, a topic model (LDA) is used to identify the attractions highlighted in the content of messages, and regression analysis is performed to assess the relative influence of each determinant on engagement. • ResultsThe results show that a destination is characterised by four types of attraction (cultural, heritage, gastronomic, and natural attractions) and that internet-user engagement increases when natural attractions are highlighted. Moreover, the results show that informativeness of the message has a negative effect on internet-user engagement, whereas valence, association of the message with a visual, and imitation effects increase it. • ImplicationsThese results help to determine the type of attraction that generates the strongest engagement and suggest that positive, visual, and short (<50 words) messages should be preferred. Consideration of imitation effects can also be used by destination management organisations to develop follow-up strategies. • OriginalityThis research shows that internet-user engagement is determined not only by a message’s characteristics, but also by the visibility of the engagement of other internet users, through imitation effects. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | informativeness |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | user engagement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tourism attraction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | visual |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | valence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | destination management organisation (DMO) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | imitation effects |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | informativeness |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | user engagement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tourism attraction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | visual |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | valence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | destination management organisation (DMO) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | imitation effects |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Botti, Laurent |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 105 | 1 | 2022-05-04 | p. 215-230 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2022-1-page-215?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2022-1-page-215?lang=en&redirect-ssocas=7080</a> |
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