OK Google: “Why do users of voice assistants maintain their use of technology over time?” (notice n° 685251)
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| fixed length control field | 02792cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121204501.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vachaudez, Aurélie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | OK Google: “Why do users of voice assistants maintain their use of technology over time?” |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 11 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • ObjectivesThis article aims to identify the reasons explaining the intention to keep using a voice assistant as well as the underlying brakes and counterparts. • MethodologyIn the light of the Grounded Theory methodology, the experience of users of voice assistants at home is explored through semi-directive interviews. • ResultsThe sustainability of using home voice assistants is influenced by factors such as family context, privacy and security concerns, as well as alignment with user values. This research also identifies the determinants that promote sustainable use of this technology, including the benefits it brings, the feeling of contributing to progress and the fact of being distinguished by using it intensively. However, the study also points to a constraint related to the necessary adaptation of users’ habits to this tool. Finally, it proposes a precise definition of the long-term user of a voice assistant. • Managerial implicationsThe results of this research facilitate the sustainability of the use of voice assistants through an in-depth understanding of users’ motivations. The identification of barriers to maintaining technology over time will allow firms that offer products related to voice assistants, to improve the user experience and retain clients by minimizing these barriers in order to keep a loyal user base rather than flooding the market with new products that will be abandoned once the novelty effect has passed. • OriginalityThis research focuses on maintaining the use of a technological device over time, taking the perspective of users’ experiences in order to extend the technology adoption model (UTAUT2) to a new context. A specific model is developed to explain the intention to maintain the use of voice assistants (VACUM, Voice Assistant Continuous Use Model). |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Voice Assistant Continuous Use Model – UTAUT2 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Conversational Artificial Intelligence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Technology Adoption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Voice Assistant |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Voice Assistant Continuous Use Model – UTAUT2 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Conversational Artificial Intelligence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Technology Adoption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Voice Assistant |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koubi, Christophe |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 112 | 4 | 2024-01-25 | p. 177-197 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2023-4-page-177?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2023-4-page-177?lang=en&redirect-ssocas=7080</a> |
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