From a shared vision to the cognitive design of a sustainable business model: A methodological approach using utopian scenarios (notice n° 685276)
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| fixed length control field | 02322cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121204504.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Richard, Angèle |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | From a shared vision to the cognitive design of a sustainable business model: A methodological approach using utopian scenarios |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2025.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 36 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • Research objectives and questionsA shared value proposition must support cognitive designs of a Sustainable Business Model (SBM). This study proposes to adopt a multi-stakeholder approach in marketing, which can integrate the interests of a range of stakeholders affected by the innovation.• MethodologyUtopian scenarios represent forward-looking dialogue methods, which might also limit conflicts of interest among various stakeholders and promote co-creation. Such an approach can overcome limitations in current marketing research, which lacks effective methods to encourage co-creation. With group interviews conducted in a mountain resort village, this study reveals how utopian scenarios can influence common visions, centred on shared value propositions.• ResultsThe results reflect the transition from individual representations of a current Business Model (BM) to collective representations of a future SBM to design a shared vision. They also provide a critical perspective on the desirability of this vision.• Implications for marketing decisionThe analysis reveals the transformative capacity of utopia as a lever for strategic action in the cognitive design of a SBM. The resulting managerial recommendations can support organisations’ implementation of this lever to design SBMs.• OriginalityThis research adopts utopian scenarios as a novel methodological tool, borrowed from other social sciences, to mobilise the imagination and cognition of stakeholders. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | shared value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | utopia |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sustainable business model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mountain tourism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cognition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | co-creation |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gandia, Romain |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gardet, Elodie |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 116 | 4 | 2025-01-21 | p. 213-229 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2024-4-page-213?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2024-4-page-213?lang=en&redirect-ssocas=7080</a> |
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