Fair, confusing, opportunistic, outstanding, or accessory? A customer perception typology of green hotel practices (notice n° 685278)
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| fixed length control field | 02502cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121204505.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bezançon, Marjolaine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Fair, confusing, opportunistic, outstanding, or accessory? A customer perception typology of green hotel practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2025.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 38 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • Research objectives and questionsBy examining perceptions of green practices deployed through the sustainable business model in the hotel industry, this study aims to go beyond a simple positive–negative dichotomy and account for multiple explanatory factors, including perceptions of the effort required of the hotel versus the customer, the impact of green practices on customers’ stay, the hotel’s financial motivation, the environmental effectiveness of green practices, and the hotel’s environmental commitment.• MethodologyWith an integrative list of 36 green practices, a quantitative study involving a panel of 967 hotel guests measures their perceptions of each practice. Building on their responses, the authors develop a typology, using ascending hierarchical clustering coupled with k-means.• ResultsThe findings reveal that consumers perceive five groups of green practices: fair, confusing, opportunistic, outstanding, and accessory. According to detailed descriptions of these groups, variation in one or two perceptual dimensions can shift the assignment from one group to another.• Implications for marketing decisionHoteliers can use the typology and reported findings to anticipate and enhance customers’ perceptions of their green practices and thereby improve their sustainable value delivery.• OriginalityBy offering a global vision of green practices, this study highlights some surprising findings, particularly with regard to the many practices perceived as confusing, as well as biased perceptions of the environmental impact of practices that require customer effort. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sustainable value delivery |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | customer perceptions |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | hotels |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sustainable Business Model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | green practices |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bonnefoy-Claudet, Lydie |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Le Borgne, Guillaume |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morrongiello, Caroline |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 116 | 4 | 2025-01-21 | p. 249-277 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2024-4-page-249?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2024-4-page-249?lang=en&redirect-ssocas=7080</a> |
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