The influence of transparency strategies on sustainable business models: a study of fairtrade products (notice n° 685281)
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| fixed length control field | 02173cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121204505.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Castéran, Gauthier |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The influence of transparency strategies on sustainable business models: a study of fairtrade products |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2025.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 40 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • Research objectives and questionsCompanies involved in fair trade have a sustainable business model they need to promote to their consumers. To this end, a “fair trade” label can be used, but it has limitations that could be countered by complementary transparency actions. This research looks at the impact of cost transparency on consumers’ intention to buy via the dimensions of perceived value for Fairtrade labelled products. This research also evaluates the value of cumulating transparency by testing the moderating role of supply chain transparency on the direct and indirect links between cost transparency and purchase intention.• MethodologyAn online experiment was conducted with French consumers. The data was analysed using the Hayes PROCESS macro.• ResultsCost transparency has an indirect positive effect on purchase intention via the price and emotional dimensions of perceived value (only when supply chain transparency is also present for this second dimension). Supply chain transparency has a direct positive effect on purchase intention.• Implications for marketing decisionResults show the value of transparency in improving the intention to purchase Fairtrade labelled products.• OriginalityThis research is the first to test the cumulative impact of cost and supply chain transparency (rarely used in marketing) on purchase intention, while considering the mediating effect of perceived value. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sustainable business model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fair trade |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cost transparency |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | supply chain transparency |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ruspil, Thomas |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 116 | 4 | 2025-01-21 | p. 297-314 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2024-4-page-297?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2024-4-page-297?lang=en&redirect-ssocas=7080</a> |
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