Social media driven innovations: an exploratory study in China (notice n° 694572)
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| fixed length control field | 01970cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121211330.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ram, Jiwat |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Social media driven innovations: an exploratory study in China |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 34 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As societies move into cyberspace, the exponential growth of Social Media (SM) is enabling business innovations. Yet little knowledge exists on the role SM plays in driving innovations in Chinese businesses. Addressing this gap, data collected through semi-structured interviews were analyzed using content analysis techniques. We find that SM is driving innovations in: (1) agile product testing/trials to eliminate or reduce re-work/waste, implicitly facilitating lean management, (2) development of payment and distribution channels including SM enabled Online-to-Offline business, (3) empowered integration of ‘ wisdom of masses’ in product/service design and delivery processes, (4) farming seeds of consumer circles for marketing/sales and enhanced loyalty, (5) development of social media shop fronts, and (6) development of agile product design teams transcending organizational talent boundaries. Academically, new findings extend theories on innovation, particularly open innovations. Managerially, the findings provide strategies for business/IT executives to leverage SM to drive innovations, and policy makers in developing policies that facilitate SM-driven innovations. JEL Codes: O14, L86, N75 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Online-to-Offline (O2O) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | agile |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Web 2.0 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communities of value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communities-driven innovations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Social Media |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Liu, Siqi |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Journal of Innovation Economics & Management | 27 | 3 | 2018-09-25 | p. 123-146 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-journal-of-innovation-economics-2018-3-page-123?lang=en&redirect-ssocas=7080">https://shs.cairn.info/revue-journal-of-innovation-economics-2018-3-page-123?lang=en&redirect-ssocas=7080</a> |
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