The Use and Role of Cryptoassets in Sport (notice n° 698329)
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| fixed length control field | 01607cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121212531.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Llorca, Matthieu |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The Use and Role of Cryptoassets in Sport |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 71 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The recent boom in cryptoassets has targeted the professional sports industry in recent years, notably the NBA, Formula 1 and soccer, both in North America and Europe. Various channels have been developed by digital crypto exchange platforms, such as traditional sponsorship and naming contracts, the issuance of fungible and non-fungible tokens (NFT), and even the payment of athletes’ salaries and bonuses in crypto currencies. Indeed, sport is emerging as a global showcase for crypto players, who are collaborating with North American sports organizations, clubs and franchises to target a young, crypto-receptive customer base. However, such a boom, which benefited from the crypto market euphoria of 2020-2021, has given rise to a number of dangers, which appeared in 2022, dubbed “the crypto winter”. The bankruptcy of the FTX crypto platform on November 10, 2022, marked a turning point and led to the withdrawal of many crypto platforms from sports. JEL classification: |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | G23 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | O33 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Z23 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | G23 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | O33 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Z23 |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue d'économie financière | o 154 | 2 | 2024-06-27 | p. 29-38 | 0987-3368 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-d-economie-financiere-2024-2-page-29?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-revue-d-economie-financiere-2024-2-page-29?lang=en&redirect-ssocas=7080</a> |
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