Is “Free” the Future of Digital Markets? An Assessment of the Willingness to Pay for Online Video Consumption (notice n° 699723)

détails MARC
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121212938.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Dejean, Sylvain
Relator term author
245 00 - TITLE STATEMENT
Title Is “Free” the Future of Digital Markets? An Assessment of the Willingness to Pay for Online Video Consumption
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2011.<br/>
500 ## - GENERAL NOTE
General note 98
520 ## - SUMMARY, ETC.
Summary, etc. This paper aims to assess the willingness to pay for online video content in a context where consumers enjoy free content. Using survey data, we find that the online and offline consumptions of video content are interconnected. Our findings also suggest that a viable business model of online video service should break the current chronology of the media and offer a large catalog of content covering both hits or best sellers and the long tail that takes into account the heterogeneous preferences and needs of consumers.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element digital goods
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element free
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element piracy
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element willingness to pay
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element business models
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element digital markets
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element long tail
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Pénard, Thierry
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Suire, Raphaël
Relator term author
786 0# - DATA SOURCE ENTRY
Note Economie & prévision | o 194 | 3 | 2011-11-21 | p. 15-32 | 0249-4744
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-economie-et-prevision-1-2010-3-page-15?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-economie-et-prevision-1-2010-3-page-15?lang=en&redirect-ssocas=7080</a>

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