Mixing media in the Dutch civil society (notice n° 706072)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01733cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121214757.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dumitrica, Delia |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Mixing media in the Dutch civil society |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 82 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The integration of social media in NGO strategic communication has been examined primarily via studies of organizations’ use of select platforms such as Facebook or Twitter (now X). Yet, the use of such media does not take place in a vacuum. Rather, NGOs integrate the newest social media platforms within their pre-existing media and communication plans. This chapter seeks to illustrate a more encompassing approach to NGO social media use able to capture the relationship between the adoption of such media and the wider communication ecosystem of an organization. To this end, the chapter proposes an ecosystem approach as a suitable theoretical lens. Then, the chapter illustrates it with an exploratory study combining a content analysis of NGOs’ social media presence with the findings from 10 in-depth interviews with representatives from different social change organizations in the Netherlands. This triangulated approach foregrounds the mix of traditional and new media through which NGOs communicate with their various publics and stakeholders. The ecosystem approach thus affords more nuanced insights into the changes brought about by digitalization in the strategic communication practices of NGO social change initiatives. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Les Cahiers du numérique | 20 | 1-2 | 2024-08-08 | p. 77-95 | 1622-1494 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-les-cahiers-du-numerique-2024-1-page-77?lang=en&redirect-ssocas=7080">https://shs.cairn.info/revue-les-cahiers-du-numerique-2024-1-page-77?lang=en&redirect-ssocas=7080</a> |
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