Stratégies de communication pour construire l’acceptabilité sociale d’une application en intelligence artificielle (IA) : l’analyse de vidéos anonymes (AVA) (notice n° 711217)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02386cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250122145529.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Charest, Francine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Stratégies de communication pour construire l’acceptabilité sociale d’une application en intelligence artificielle (IA) : l’analyse de vidéos anonymes (AVA) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 27 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article présente quelques stratégies de communication susceptibles de favoriser l’acceptabilité sociale de l’application AVA (analyse de vidéos anonymes) développée en intelligence artificielle (IA). Il s’appuie sur une expérimentation réalisée au sein d’un centre commercial québécois, durant 3 mois. Au travers d’un projet-pilote technologique AVA cherchant à aider les commerçants du centre commercial dans leurs relations avec les clients, nous avons étudié l’acceptabilité sociale nécessaire à un tel projet du point de vue des différentes parties prenantes directement ou indirectement concernées par ce projet. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article presents some communication strategies that can promote the social acceptability of an Anonymous Video Analysis (AVA), projects developed in artificial intelligence (AI). It is based on an experiment carried out within a Quebec shopping mall over a period of 3 months.Through an AVA technology pilot project, seeking to help the shopping mall retailers in their relations with customers, we studied the social acceptability necessary for such a project from the point of view of the various stakeholders directly or indirectly concerned by this project. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication-marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | analyse vidéos anonymes (AVA) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | acceptabilité sociale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intelligence artificielle (IA) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commerces de détail |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication de risques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication-marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | risk communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | retail trade |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social acceptability |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Anonymous Video Analysis (AVA) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | artificiel intelligence (AI) |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saglietto, Laurence |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 17 | 2 | 2021-04-09 | p. 35-50 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2020-2-page-35?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-management-2020-2-page-35?lang=fr&redirect-ssocas=7080</a> |
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