Les transformations du marketing pour des business models soutenables (notice n° 711456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250122163452.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Demil, Benoît |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les transformations du marketing pour des business models soutenables |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 41 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lecocq, Xavier |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Monnot, Élisa |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 116 | 4 | 2024-12-10 | p. 5-13 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2024-4-page-5?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2024-4-page-5?lang=fr&redirect-ssocas=7080</a> |
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