Instagram, a contrasting medium for the globalization of museum brands and diplomacy of influence. The cases of the Louvre and the Centre Pompidou (notice n° 715307)
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| fixed length control field | 01573cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250122192128.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alcantara, Christophe |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Instagram, a contrasting medium for the globalization of museum brands and diplomacy of influence. The cases of the Louvre and the Centre Pompidou |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 60 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The globalization of the Louvre and Centre Pompidou brands is taking place in particular through the creation of the Louvre Abu Dhabi and the Centre Pompidou Málaga. Digital communication, and in particular Instagram, is being used by these French public museums and those created abroad to promote their brands. We observed and analyzed all the posts issued by these four museums on Instagram between March 12 and August 12, 2020 (n = 418) to ask ourselves how this digital communication method can support the globalization of museum brands and diplomacy of influence. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | diplomacy of influence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Louvre |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | museum brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Centre Pompidou |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Museum brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | diplomacy of influence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Louvre |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Centre Pompidou |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peyre, Nicolas |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Les Enjeux de l’information et de la communication | o 21/3A | S1 | 2021-12-01 | p. 89-106 | 1778-4239 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2021-S1-page-89?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2021-S1-page-89?lang=en&redirect-ssocas=7080</a> |
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