Decoding the Microbusiness’s Strategy through an Analysis of the Professional Identity of its Owner-Director (notice n° 715661)
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|---|---|
| fixed length control field | 01999cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250122192303.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reyes, Grégory |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Decoding the Microbusiness’s Strategy through an Analysis of the Professional Identity of its Owner-Director |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 62 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The owner-director of a microbusiness is a central element of its performance and development. The literature takes the view that their strategic behavior will depend on their character traits. In its analysis, this work does not attach an important place to the professional aspect. For this purpose and so as to understand their strategic behavior, our research studies the construction of directors’ professional identity. In order to consider this issue, the object of our study is pharmacists. They operate in sector in which the competitive process is increasingly significant. The successive developments of the customer, competition, and authority behavior generate a lot of uncertainties regarding the future of their profession. In other respects, their particularity lies in their hybrid status, as they are both health professionals and tradespeople. This makes their identity placement on the market more difficult. Seventeen owner-directors of pharmacists were examined in the framework of a qualitative exploratory analysis. The results show that professional identity has an impact on directors’ strategic behavior. Three strategic orientations based on an identity that combines both health and trade are identified. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pharmacy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | case-study |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | owner-director of VSB |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professional identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | conception of strategy |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue de l’Entrepreneuriat / Review of Entrepreneurship | 15 | 1 | 2016-04-04 | p. 35-59 | 1766-2524 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-review-of-entrepreneurship-2016-1-page-35?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-review-of-entrepreneurship-2016-1-page-35?lang=en&redirect-ssocas=7080</a> |
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