L’émergence d’une stratégie d’innovation pérenne en très petite entreprise (TPE) : retour sur expérience d’une petite cave coopérative vinicole (notice n° 717671)
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| fixed length control field | 02654cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123064056.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ceccaldi, Valérie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’émergence d’une stratégie d’innovation pérenne en très petite entreprise (TPE) : retour sur expérience d’une petite cave coopérative vinicole |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 60 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’examen minutieux de l’élaboration d’une stratégie, en TPE, permet de concevoir le principe d’« innovation ». En effet, son fonctionnement, centralisé, oblige à tenir compte des pensées, des visions et du rôle de l’entrepreneur dans chacune des phases de cette construction. L’environnement instable dans lequel vivent les entreprises depuis plus de trois décennies, demande une grande souplesse managériale. Ainsi, alors même que le cheminement stratégique semble suivre un plan défini en amont, sa réalisation surprend par l’importance donnée aux initiatives et aux actes d’apprentissage. Dans ces conditions, peut-on envisager que l’innovation soit pérenne ? La réponse à cette question dépendra du projet imaginé par le dirigeant et de sa motivation à dynamiser le cadre vertueux de sa réalisation.Codes JEL : M190 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Meticulous examination of how strategies are developed in Very Small Businesses makes it possible to understand the principle of “innovation”. Its centralized manner of operating effectively obliges us to take into account the thoughts, visions and role of the entrepreneur in each phase of its construction. In the last three decades the business environment has been unstable, requiring considerable managerial flexibility just to survive. Although the strategic path seems to follow a predefined plan, how it is achieved is surprising because of the importance given to initiatives and acts of learning. In these circumstances, is it possible for innovation to be sustainable? The answer depends on the project envisaged by the director and his motivation to bring dynamism to the virtuous framework in which it is achieved.JEL Codes: M190 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | apprentissage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | TPE |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | entrepreneuriat |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pérennité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | very small business |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | learning |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sustainability |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | entrepreneurship |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Innovations | 50 | 2 | 2016-05-10 | p. 143-162 | 1267-4982 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-innovations-2016-2-page-143?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-innovations-2016-2-page-143?lang=fr&redirect-ssocas=7080</a> |
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