Pour Noël, je voudrais... ou comment se réalise la communication persuasive dans les catalogues de jouets (notice n° 743804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02847cam a2200361 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092037.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fèvre-Pernet, Christine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Pour Noël, je voudrais... ou comment se réalise la communication persuasive dans les catalogues de jouets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 38 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméAvec un taux important de pénétration dans les foyers, le catalogue de jouets s’inscrit entre communication médiatisée et communication médiatique. Dans le cadre de l’analyse du discours, on s’attachera, en étudiant les productions polysémiotiques (texte + image), à mettre au jour les mécanismes de la communication persuasive au sein de ce medium. Le distributeur communique en prenant un engagement tacite : informer le client. Si les productions linguistiques et iconiques constituant le discours sur le produit confirment bien que l’information est le moteur de la communication, elles révèlent néanmoins la présence du « vendeur ». Entre explicite et implicite, la parole commerciale est également présente dans la macrostructure du catalogue, au travers d’un discours à plusieurs voix. Ainsi se tisse tout un réseau qui contribue à produire une parole persuasive. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | With easy penetration into the home, toy catalogues stand somewhere between medium communication and mass communication. In the context of discourse analysis, we will perform a polysemiotic study (text and pictures) to reveal the mechanisms of persuasive communication in this medium. Giving information is a tacit commitment within the communication process between the distributor (seller) and the customer. Linguistic and textual productions (marks) of discourse about the product confirm the informative dimension of this type of communication but reveal nevertheless the presence of a “seller”. Between the explicit and the implicit, commercial speech is also present in the catalogue’s macrostructure through polyphonic discourse. All these elements combine to produce persuasive speech. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | linguistique sur corpus |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | contrat de communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | grande distribution |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | macrostructure textuelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication persuasive |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | genre publicitaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | VPC |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | analyse du discours |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | corpus linguistics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication agreement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | volume retailing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discourse analysis |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising genre |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | text macrostructure |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mail order |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | persuasive communication |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 5 | 1 | 2005-03-01 | p. 56-70 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2005-1-page-56?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2005-1-page-56?lang=fr&redirect-ssocas=7080</a> |
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