Pour une définition élargie de l'expression « communication persuasive » (notice n° 743806)
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|---|---|
| fixed length control field | 01880cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092037.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Benoit, Denis |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Pour une définition élargie de l'expression « communication persuasive » |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 40 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméEn l'absence, évidente à ce jour, de cadre d?explication intégrant la totalité des faits et actes de « communication persuasive », et compte tenu du schisme théorique qui oppose les divers modèles de « compréhension » de la question, l'efficacité pratique requiert que cette expression soit comprise comme formule générique. Et, ce faisant, référe à l'ensemble des effets de la communication, quelle que soit la façon dont on peut appréhender et concevoir ce dernier phénomène. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the absence, obvious to date, of framework of explanation integrating the globality of the facts and acts of « persuasive communication », and taking into account the theoretical schism which opposes the various models of « comprehension » of the question, the practical effectiveness requires that this expression becomes generic. And, consequently, refers to the whole of the effects of communication, whatever the way in which one can apprehend and conceive this last phenomenon. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | conscience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intention |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | transmission |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | persuasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | modèles théoriques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | participation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | conscience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intention |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | transmission |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | persuasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | theoretical models |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | participation |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 5 | 1 | 2005-03-01 | p. 92-106 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2005-1-page-92?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2005-1-page-92?lang=fr&redirect-ssocas=7080</a> |
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