Comment vendre une guerre ? (notice n° 743818)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01646cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092039.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moinet, Nicolas |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Comment vendre une guerre ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 52 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméComment l’administration américaine a-t-elle agi pour faire « accepter » l’intervention en Irak à la communauté internationale malgré de nombreuses résistances et oppositions ? Pourquoi et comment a-t-elle réussi à vendre cette guerre à son opinion et à limiter l’influence des opposants de son propre pays dont l’aboutissement est la réélection de George Bush à la Présidence ? Propagande, marketing, communication persuasive : quelles sont leurs forces mais également leurs faiblesses ? La manipulation de l’information et en particulier du renseignement ainsi orchestrée ne pourrait-elle pas se révéler fort coûteuse à moyen terme ? |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In spite of many resistances, the US government imposed a military solution on Iraq. To succeed, the United States spread all information to keep up the war propaganda and used marketing strategies. This article analyze the manipulation of intelligence, its strength and weakness. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | renseignement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | propagande |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Irak |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | propaganda |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intelligence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Irak |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 6 | 1 | 2006-03-01 | p. 37-55 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2006-1-page-37?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2006-1-page-37?lang=fr&redirect-ssocas=7080</a> |
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