L'intelligence économique : un concept managérial (notice n° 743831)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01952cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092040.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Larivet, Sophie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L'intelligence économique : un concept managérial |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 65 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Résumé« Intelligence économique » (IE) est une expression de plus en plus utilisée dans le vocabulaire journalistique ou managérial. Pourtant, elle reste souvent employée pour désigner des pratiques plus ou moins exotiques, plus ou moins suspectes, ou bien encore, réservées à l’État, ou à quelques grands groupes ou secteurs stratégiques. Loin de cette vision qui nous semble réductrice, nous présentons ici une approche managériale du concept d’IE, une approche que toute entreprise, quelle que soit sa taille ou son secteur d’activité, peut s’approprier. Nous illustrerons cette approche par le cas d’une petite entreprise du secteur du BTP. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The French translation of competitive intelligence, “Intelligence Economique” is more and more frequently used by journalists or business experts. Still, this concept is often understood as a synonymous for espionage, or as something that only states, or big firms, or firms from strategic sectors can do. Far from this point of view, we present a business-oriented definition of CI. This definition can be applied to any kind of firm, even small, or to any sector. A case study illustrates our approach. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intelligence économique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | définition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | patriotisme économique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | economic patriotism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | competitive intelligence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | definition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | management |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 6 | 3 | 2006-09-01 | p. 22-35 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2006-3-page-22?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2006-3-page-22?lang=fr&redirect-ssocas=7080</a> |
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