Wine Consumption and Customer Value : An Investigation of the Influence of the Situational and Cultural Contexts (notice n° 743878)
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| fixed length control field | 02617cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092051.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Overby, Jeffrey W. |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Wine Consumption and Customer Value : An Investigation of the Influence of the Situational and Cultural Contexts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 12 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméCette étude empirique sur la valeur de consommation examine l’influence des contextes situationnel et culturel. Avec le vin pour thème central, des entretiens ont été menés suivant la technique du laddering avec 30 consommateurs américains. Les résultats révèlent que les cinq aspects du contexte situationnel – la définition des rôles, la perspective temporelle, les états antérieurs, l’environnement physique et l’environnement social – influencent l’importance des dimensions et des liens de la hiérarchie de la valeur de consommation. L’étude montre également que les aspects de la situation interagissent avec le contexte culturel. L’analyse de la littérature complète les résultats qualitatifs obtenus. L’article s’achève sur une discussion autour des problèmes non résolus et sur les pistes de recherche à explorer dans le futur. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This empirical study extends existing customer value research by examining the influence of the situational and cultural context upon the customer value hierarchy. Using wine as the focal product, laddering interviews were conducted with 30 American consumers. The findings reveal that five aspects of the situational context – task definition, temporal, antecedent state, location, and social setting – influence the importance of customer value hierarchy dimensions and linkages. In addition, the findings reveal that these situational aspects interact with the cultural context to make specific norms and values salient and that these cultural norms and values, in turn, influence the dimensions and linkages of the customer value hierarchy. The findings are supplemented with supporting literature to develop tentative propositions. The study concludes with a discussion of future research issues. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | culture |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | contexte |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | valeur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | situation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | la chaîne moyens-fins |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | culture |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | means-end |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | situation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | context |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | value |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 8 | 1 | 2008-03-01 | p. 31-59 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2008-1-page-31?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2008-1-page-31?lang=fr&redirect-ssocas=7080</a> |
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