Le vin révélé par les sens (notice n° 743882)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02202cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092053.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luisier, Anne-Claude |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le vin révélé par les sens |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 16 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméComment innover lors de la mise sur le marché d’un vin ? L’objectif visé est de développer une démarche nouvelle afin de guider notre public-cible dans une découverte émotionnelle et polysensorielle des vins.Cette démarche a été développée grâce à une approche pluridisciplinaire alliant l’évaluation sensorielle et le marketing. Si la sensorialisation est aujourd’hui largement utilisée pour dynamiser le point de vente, elle est encore peu développée pour « donner du sens » à un évènement. L’article décrit la méthodologie d’enquête hédonique utilisée comme base de travail, ainsi que la transcription des observations en stimuli visuels, auditifs et tactiles. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | What is the best way to creatively launch a wine? The aim is to develop a new approach in order to guide the target group in an emotional and multi-sensorial discovery of wine.This methodology was developed thanks to a multidisciplinary concept combining sensory evaluation with marketing. If sensorialisation is largely used today at the point-of-sale to stimulate sales, it is still underutilized to “give direction” to an event. The article describes the methodology of hedonic survey used as a work basis, as well as the recording of the observations of visual, auditory and tactile stimuli. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | évaluation sensorielle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing sensoriel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing événementiel et expérientiel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | créativité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | creativity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sensory evaluation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | event and experience marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sensory marketing |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarrasin, Natalie |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 8 | 1 | 2008-03-01 | p. 113-122 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2008-1-page-113?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2008-1-page-113?lang=fr&redirect-ssocas=7080</a> |
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