A framework for electronic marketing: Experiences of an early Internet adopting Australian winery (notice n° 743888)
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| fixed length control field | 02803cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092054.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sellitto, Carmine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | A framework for electronic marketing: Experiences of an early Internet adopting Australian winery |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 21 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméCet article utilise la méthode d’étude de cas pour analyser les motivations et les activités de marketing électronique d’un petit domaine viticole australien prospère. L’article traite de l’adoption et de l’intégration de l’Internet dans les activités opérationnelles de ce domaine viticole qui effectue près de 70 % de ses ventes annuelles directement par l’Internet en combinant le permission marketing et le passage de commandes directes sur son site internet. L’article associe un e-marketing bien géré à la profitabilité, au circuit de vente en direct et à la demande de produits – des caractéristiques essentielles pour un modèle d’e-marketing d’un petit domaine viticole. Ces expériences et ces savoir-faire pourraient être facilement adoptés par d’autres domaines viticoles dans de nombreux pays dans le monde. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper uses the case study method to detail the motivations and activities for electronic-marketing (e-marketing) by a small and successful Australian winery. The paper reports on the adoption and incorporation of the Internet into the operational activities of the winery and how the winery sells some 70% of its annual wine via direct online sales – a technique that uses email permission marketing in tandem with website ordering. Furthermore, the exemplary e-marketing practices identified can be quite easily emulated by other small wineries that may experience high product demand that allows them to reap high returns through a direct customer sales channel. The paper links successful e-marketing with winery business characteristics associated with profitability, direct sale channels and product demand – characteristics that are used as the foundations for proposing a small winery e-marketing model. Arguably, the experiences documented could be easily adopted by other wineries in various countries elsewhere in the world. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vignoble |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | domaine viticole |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Australie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | site internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | modèle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | e-marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | winery |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | website |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Australia |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | e-marketing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 8 | 2 | 2008-06-01 | p. 48-61 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2008-2-page-48?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2008-2-page-48?lang=fr&redirect-ssocas=7080</a> |
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