Rôle du pays d'origine dans la perception de la qualité du vin par le consommateur africain : une étude menée dans le contexte camerounais (notice n° 743894)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01940cam a2200337 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092055.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tsapi, Victor |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Rôle du pays d'origine dans la perception de la qualité du vin par le consommateur africain : une étude menée dans le contexte camerounais |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 27 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLa présente contribution analyse les schémas de consommation du vin dans le contexte africain avec une application empirique dans l’environnement camerounais. L’étude menée auprès d’un échantillon de 230 consommateurs de vin fait ressortir une consommation de vin essentiellement orientée bas de gamme, une légère domination des vins espagnols sur le marché et une influence significative de l’attribut « pays d’origine » sur le choix des vins positionnés haut de gamme. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The present contribution analyses the framework of wine consumption in the Africa context with an empirical application on the cameroonian environment. A study made on a sample of 230 wine consumers brings out an essentially oriented wine consumption of law quality, a high domination of Spanish wine on the market and a significant influence of the attribute “country of origin” on the choice of wine highly positioned. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Afrique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pays d'origine |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comportement du consommateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vin |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pays en développement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Cameroun |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LDCs |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Africa |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Cameroon |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | wine |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | country of origin |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer behavior |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Djeumene, Paul |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tchuente, Monique |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 9 | 1 | 2011-02-02 | p. 38-58 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2009-1-page-38?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2009-1-page-38?lang=fr&redirect-ssocas=7080</a> |
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