Les dimensions socioculturelles du comportement commercial des Petites Entreprises en Afrique (notice n° 743900)
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| fixed length control field | 02490cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092056.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sogbossi Bocco, Bertrand |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les dimensions socioculturelles du comportement commercial des Petites Entreprises en Afrique |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 30 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméAu-delà d’une simple description, cette recherche tente empiriquement de mettre en évidence les principaux facteurs socioculturels explicatifs du comportement commercial des petites entreprises en Afrique. La démarche méthodologique mise en œuvre pour atteindre cet objectif comporte deux phases : une phase qualitative (axée sur des observations, des entretiens semi-directifs et des entretiens d’expert) et une phase quantitative reposant sur un questionnaire structuré à base d’échelle d’attitude et administré auprès de 308 PE agroalimentaires au Bénin et au Sénégal. Des douze facteurs socioculturels mis en évidence lors des enquêtes qualitatives, trois se sont révélés comme étant des facteurs qui déterminent fortement le comportement commercial des dirigeants de PE. Quatre sont apparus comme étant des facteurs qui déterminent peu lesdits dirigeants dans leur comportement commercial. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Beyond of a simple description, this research tempts to reveal the main explanatory sociocultural factors of the commercial behavior of small scale enterprises in Africa empirically. The methodology implemented to reach this goal includes two phases: a qualitative phase (based on observations, semi-directive interviews and expert interviews) and a quantitative phase based on a questionnaire, structured with attitude ladder basis, distributed to 308 agribusiness in Benin and in Senegal. Among the twelve socio-cultural factors revealed during the qualitative survey, three were proved to be factors that determine greatly the commercial behavior of SSE leaders. Four appeared as being factors that don’t determine much the concerned leaders in their commercial behavior. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Petite Entreprise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comportement commercial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | facteurs socioculturels |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Small scale Enterprise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commercial behavior |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | socio-cultural factors |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 9 | 1 | 2011-02-02 | p. 93-114 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2009-1-page-93?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2009-1-page-93?lang=fr&redirect-ssocas=7080</a> |
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