The Use of Social Media in Burkina Faso SMEs: a Tool to Increase Performance? (notice n° 745097)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02884cam a2200349 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092456.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roy, Andrée |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The Use of Social Media in Burkina Faso SMEs: a Tool to Increase Performance? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 80 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L'adoption des médias sociaux par les entreprises du monde entier a augmenté au fil des ans, car l’utilisation de ceux-ci offrent des possibilités de mieux s’implanter sur les marchés visés et de mieux réussir sa stratégie de marketing. Cependant, on sait peu de choses sur la manière dont les petites entreprises en Afrique occidentale utilisent les médias sociaux pour soutenir leurs opérations quotidiennes et améliorer leurs performances. Avec une étude de cas multiples, cet article vise à présenter comment les petites et moyennes entreprises (PME) du Burkina Faso perçoivent les médias sociaux, comment elles les utilisent pour soutenir leurs activités quotidiennes et quels sont les avantages qu'elles en retirent. Un autre objectif de cette étude est d'examiner les plateformes de médias sociaux utilisées par ces PME et les obstacles qu'elles rencontrent lorsqu'elles souhaitent les utiliser efficacement. Enfin, l'impact des médias sociaux sur la performance des PME est aussi présenté. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Social media adoption by firms around the world has increased over the years because it offers them various opportunities such as social media marketing. However, little is known about how smaller firms in West Africa use social media marketing to sustain their day-to-day operations and increase their performance. Through a multiple case study, this article aims to present how small and medium-sized enterprises (SMEs) in Burkina Faso perceive social media, how they use it to sustain their day-to-day operations and the benefits they get from it. An additional purpose of this study is to examine the social media platforms used on a regular basis by these SMEs and the barriers they encounter when they want to use them effectively. Finally, the impact of social media on SMEs performance is presented JEL Codes : M100, M150 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | petites et moyennes entreprises (PME) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Burkina Faso |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | médias sociaux |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | performance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | bénéfices |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | étude de cas |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | barrières |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | case studies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | small and medium-sized enterprises (SMEs) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | barriers |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | benefits |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Burkina Faso |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | performance |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dionne, Claude |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marché et organisations | 48 | 3 | 2023-09-28 | p. 89-114 | 1953-6119 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-marche-et-organisations-2023-3-page-89?lang=en&redirect-ssocas=7080">https://shs.cairn.info/revue-marche-et-organisations-2023-3-page-89?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux