L’éthique de la vente au consommateur, un impensé de la responsabilité sociétale des enseignants-chercheurs (notice n° 756362)
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|---|---|
| fixed length control field | 01943cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123100429.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Livian, Yves-Frédéric |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’éthique de la vente au consommateur, un impensé de la responsabilité sociétale des enseignants-chercheurs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 91 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Bien qu’au centre de l’économie de marché, le consommateur reste le parent pauvre des «parties prenantes». Le consommateur y est vu comme une cible, susceptible de création de valeur actionnariale mais pas comme un agent digne de reconnaissance. De nombreuses pratiques commerciales trompeuses et déloyales sont ignorées de l’enseignement et de la recherche en gestion. Une responsabilité sociétale élargie des enseignements devrait comporter davantage de référence à une éthique commerciale. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Even if the customer is supposed to be the nexus of market economy, he is often the weakest stakeholder. He is viewed as a target, creating shareholder value, but not always as an agent worthy of recognition. Many unfair and misleading sales practices are ignored in management education and research. The article describes some of them and shows that marketing and sales are often presented in teaching as an enchanted world. An enriched societal responsibility of academics should lead to include more consideration to sales ethics. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consommateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pratique trompeuse |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | responsabilité sociétale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | éthique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vente |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | societal responsibility |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ethics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | unfair practice |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sale |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Sciences Sociales | 30 | 1 | 2021-01-01 | p. 121-127 | 1952-3262 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-management-et-sciences-sociales-2021-1-page-121?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-management-et-sciences-sociales-2021-1-page-121?lang=fr&redirect-ssocas=7080</a> |
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