La communication stratégique des musées français sur le réseau social Weibo (notice n° 756553)
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| fixed length control field | 02445cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123100523.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Huang, Zhao Alexandre |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La communication stratégique des musées français sur le réseau social Weibo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 38 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Grâce à des entretiens semi-directifs avec les diplomates / les professionnels en communication muséale et l’analyse netnographique des posts de Weibo publiés par les musées français entre 2016 et 2017, cet article appréhende, d’un point de vue théorique, les mutations de la communication stratégique et de la diplomatie culturelle française à l’ère digitale.Pourquoi et en quoi les musées français lancent-ils les projets communicationnels dans les médias sociaux chinois ? Dans quelle mesure les stratégies de communication des musées français sur les médias sociaux chinois participent-elles conjointement à l’attractivité de ces musées auprès des publics chinois et à une forme de communication stratégique territoriale, voire de diplomatie parallèle culturelle de la France ? |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Through semi-structured interviews with diplomats and museum communication professionals and a netnographic analysis of Weibo’s posts published by French museums between 2016 and 2017, this article provides a theoretical overview of the changes in strategic communication and French cultural diplomacy at the digital era.Why and how do French museums launch communication projects in Chinese social media ? How do French museums’ communication strategies on Chinese social media contribute to the attractiveness of these museums in China’s public sphere ? Does these pratices could be seen as a form of place branding, or even track-II and cultural diplomacy of France ? |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | numérique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication stratégique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | musées français |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | diplomatie culturelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cultural diplomacy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategic communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | French Museums |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wang, Jiatong |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management des technologies organisationnelles | 9 | 2 | 2019-06-01 | p. 85-100 | 2553-3851 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-management-des-technologies-organisationnelles-2019-2-page-85?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-management-des-technologies-organisationnelles-2019-2-page-85?lang=fr&redirect-ssocas=7080</a> |
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