Personnalisation en marketing digital et équilibre avec la protection de la vie privée des utilisateurs (notice n° 757022)
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|---|---|
| fixed length control field | 02812cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123100702.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hammou, Ichraq |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Personnalisation en marketing digital et équilibre avec la protection de la vie privée des utilisateurs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 76 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study aims to explore the impacts of personalization on customer relationships and satisfaction, while examining challenges associated with data privacy in the realm of digital marketing. To achieve this, a qualitative exploratory approach was employed, involving interviews with experts in digital marketing. The findings highlight the necessity of embracing emerging technologies while carefully balancing user concerns regarding privacy protection. They also underscore the crucial importance of transparency in data practices and informed user consent. In summary, this study emphasizes the importance of striking a balance between personalization and privacy respect in digital marketing, emphasizing the need for transparent data practices to maintain satisfactory customer relationships. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cette étude vise à explorer les impacts de la personnalisation sur les relations clientèles et la satisfaction, tout en analysant les défis associés à la confidentialité des données dans le domaine du marketing digital. Pour ce faire, une approche qualitative exploratoire a été adoptée, impliquant des entretiens avec des experts du marketing digital. Les résultats obtenus mettent en lumière l’impératif d’adopter les nouvelles technologies tout en équilibrant attentivement les préoccupations des utilisateurs concernant la protection de leur vie privée. Ils soulignent également l’importance cruciale de la transparence dans la gestion des données et du consentement éclairé des utilisateurs. En résumé, cette étude souligne l’importance de trouver un équilibre entre personnalisation et respect de la vie privée dans le marketing digital, mettant en avant la nécessité de pratiques transparentes en matière de données pour maintenir des relations clients satisfaisantes. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pratiques en matière de données |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relations avec les clients |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | respect de la vie privée |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | personnalisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing digital |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | data practices |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | customer relationships |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | personalization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | privacy protection |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aboudou, Sabrine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Sciences Sociales | 37 | 2 | 2024-09-01 | p. 136-151 | 1952-3262 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-management-et-sciences-sociales-2024-2-page-136?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-management-et-sciences-sociales-2024-2-page-136?lang=fr&redirect-ssocas=7080</a> |
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