Digital Marketing Trends and Prospects (notice n° 76278)
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| fixed length control field | 04446cam a2200277zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB88939080 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250108000838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250108s2021 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389898583 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB88939080 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kundu, Shakti |
| 245 01 - TITLE STATEMENT | |
| Title | Digital Marketing Trends and Prospects |
| Remainder of title | Develop an effective Digital Marketing strategy with SEO, SEM, PPC, Digital Display Ads & Email Marketing techniques. (English Edition) |
| Statement of responsibility, etc. | ['Kundu, Shakti'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | BPB Publications |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Familiarize yourself with different effective strategies in Digital Marketing Key Features Understand the basics terminologies in Digital Marketing Understand the impact of Search Engine Optimization (SEO) on online business Identify important elements of E-mail marketing and its applicability in the digital world Get familiar with Mobile marketing and Web analytics tools Understand different Traditional Marketing and Digital Marketing techniquesDescriptionThe book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.What you will learn Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing Understand the importance of gathering offline and online data in Email marketingLearn how to create and test landing pagesGenerate traffic and behavior report of marketers and targeted usersGet familiar with the Web analytics tools and process.Who this book is forThis book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference.Table of Contents 1. Introduction to Digital Marketing2. Search Engine Optimization (SEO): The core of Digital Marketing3. E-mail Marketing and Digital Display Advertising4. Social Media Marketing5. Mobile Marketing and Web AnalyticsAbout the Authors Dr. Shakti Kundu is working as Associate Professor in Faculty of Engineering & Computing Sciences at Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India. He received his Ph.D. in Computer Science & Engineering from DIT University, Dehradun, Uttarakhand, India, M.Tech. in Computer Science & Engineering from Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India, M.Phil. in Computer Science from Chaudhary Devi Lal University, Sirsa, Haryana, India and M.C.A. from Kurukshetra University Kurukshetra, Haryana, India. His current research interests are Web Data Mining, Software Engineering, Information Security and Expert Systems. He brings to his classes, over 12+ years of teaching experience in TMU, Moradabad / DITU, Dehradun / IUU, Dehradun / LPU, Jalandhar and CRMC, Hisar, where he has taught subjects like Big Data Analytics, Software Engineering, System Analysis and Design, Multimedia System, Object Oriented Analysis & Design, Operating System and Data Mining. He also worked with various reputed universities and held administrative experience as well. He has chaired & delivered various technical sessions at national / international level and has published more than 37 research paper(s) in reputed journals and conferences, which are indexed in various international databases. Dr. Kundu edited 2 books and authored 10 book chapters in the field of Software Engineering and Digital Marketing with national and international publishers. Moreover, published 2 Patents in the field of artificial intelligence, machine learning and deep learning. Contributed as the organizer of many IEEE international conferences in association with IEEE such as SMART 2020, SMART 2019. He is a life member of CSI, ISTE, IAENG, AIRCC and IAEME. LinkedIn Profile: www.linkedin.com/in/dr-shakti-kundu-111a1621 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kundu, Shakti |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/88939080">https://international.scholarvox.com/netsen/book/88939080</a> |
| Electronic format type | text/html |
| Host name | |
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