API Analytics for Product Managers (notice n° 76684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03389cam a2200289zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB88940648 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250108001309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250108s2023 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781803247656 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB88940648 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goyal, Deepa |
| 245 01 - TITLE STATEMENT | |
| Title | API Analytics for Product Managers |
| Remainder of title | Understand key API metrics that can help you grow your business |
| Statement of responsibility, etc. | ['Goyal, Deepa', 'Lane, Kin'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Packt Publishing |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Research, strategize, market, and continuously measure the effectiveness of APIs to meet your SaaS business goals with this practical handbook Key Features Transform your APIs into revenue-generating entities by turning them into products Meet your business needs by improving the way you research, strategize, market, and measure results Create and implement a variety of metrics to promote growth Book Description APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers' needs, expectations, and satisfaction too. Once you've gathered your data, you'll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs. What you will learn Build a long-term strategy for an API Explore the concepts of the API life cycle and API maturity Understand APIs from a product management perspective Create support models for your APIs that scale with the product Apply user research principles to APIs Explore the metrics of activation, retention, engagement, and churn Cluster metrics together to provide context Examine the consequences of gameable and vanity metrics Who this book is for If you're a product manager, engineer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goyal, Deepa |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lane, Kin |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/88940648">https://international.scholarvox.com/netsen/book/88940648</a> |
| Electronic format type | text/html |
| Host name | |
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