Mobiliser par les données (notice n° 776466)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02863cam a2200349 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123111028.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Theviot, Anaïs |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Mobiliser par les données |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 87 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le développement des activités de croisement des données et l’apparition corollaire de firmes analytiques spécialisées ne semblent pas seulement avoir changé les façons d’élire et de se faire élire aux États-Unis, ils ont depuis peu aussi touché la France. Les big data politiques ne sont plus une spécificité américaine, le numérique fait désormais pleinement partie de la panoplie des obligatoires de campagnes nationales hexagonales. Dans ce cadre, cette étude se propose de comprendre comment la primaire de la droite et du centre de 2016 a servi de test « grandeur nature » à la mise en œuvre de la combinaison des analyses de data et des études d’opinion et à l’usage de la « science des données » comme moyen de mobilisation des électeurs sur le terrain en ligne et hors ligne. En soulignant la « fausse évidence » de l’avancée technique et politique promise, elle se propose également de relativiser l’engouement autour des big data pour remporter une élection. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The development of data-crossing activities and the corollary appearance of specialized analytical firms do not only seem to have changed the way they elect and be elected in the United States, they have also recently touched France. Big data policies are no longer a specific American, the digital is now fully part of the panoply of mandatory national campaigns hexagonal. In this context, this study aims to understand how the primary school of the right and center of 2016 served as a “life-size” test to the implementation of the combination of data analysis and opinion studies and to use of “data science” as a means of mobilizing voters in the field online and offline. By highlighting the “false obviousness” of the promised technical and political progress, it also proposes to relativize the craze around big data to win an election. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | élection présidentielle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Les Républicains |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | primaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Big data |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | NationBuilder |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mobilisations numériques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | partis politiques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | primary |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | political parties |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | presidential election |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital mobilizations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Big data |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | NationBuilder |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Republicans |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Treille, Éric |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Politiques de communication | 12 | 1 | 2019-04-16 | p. 71-96 | 2271-068X |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-politiques-de-communication-2019-1-page-71?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-politiques-de-communication-2019-1-page-71?lang=fr&redirect-ssocas=7080</a> |
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