The role of attitudes towards specific types of ads on decisions regarding the search for a position (notice n° 798956)
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| fixed length control field | 03599cam a2200373 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123121633.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Linhart, Zdeněk |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The role of attitudes towards specific types of ads on decisions regarding the search for a position |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 32 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L'attitude envers un type spécifique d'annonces (AST) génère des décisions fatales et rapides. L'incorporation de l'attitude à l’égard de la publicité en général (AAG) échoue en raison de l'acceptation anticipée d'AST. Les appels de peur, d'intrusion et de défi de ceux cherchant leur propre poste dans leur future carrière ont été utilisés pour trouver AST. L'objectif était d'opérationnaliser la rétention des sujets émergents en fonction des attitudes trouvées envers des types spécifiques d'annonces. Trois études de cas ont observé l'effet de la pression stipulée d'une part, des annonces intrusives et instructives d'autre part, des entretiens d'embauche, et troisièmement, des offres d'emploi. Premièrement, les attitudes opposées des jeunes et des moins jeunes permettent à ces derniers de résister à la pression de l'AG due à l'accumulation d'expériences en termes d’affects et d’émotions. Deuxièmement, les entretiens d'embauche ont montré que les groupes à style managérial démocratique acceptent l'AST des stoïciens et les épicuriens acceptent l'AST le style managérial libéral. Troisièmement, les messages AST testés sur les publicités sont en concurrence avec la gestion du personnel. Par conséquent, les campagnes AST peuvent augmenter la productivité des managers si elles sont utilisées. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Attitude towards Specific Type of ads (AST) generate fast fatal decisions. Incorporation of Attitude towards Advertising in General (Aag) fails due to earlier acceptance of AST. Appeals of fear, intrusion, and challenge of those seeking own post in future career were used to find AST. The objective was to operationalise retention of emerging subjects according to found attitudes towards specific types of ads. Three case studies observed effect of stipulated pressure firstly, of intrusive and instructive ads secondly, of job interviews, and thirdly, of job ads. Firstly, oppose attitudes of young and old respondents allow to the later resist the pressure by AAG due to experience from experiments with affects and emotions. Secondly, job interviews have shown that groups with democratic managerial style accept AST of Stoics and Epicureans accept AST of liberal managerial style. Thirdly, those AST messages tested on ads are competitive with personnel management. Therefore, AST campaigns can increase productivity of managers if used. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Attitude |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | incorporée |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | émergente |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | maîtrise de soi statistique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | attitude spécifique vis-à-vis d’un type d'annonce |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | baisse. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Attitude |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | specific attitude towards type of ad |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | statistical self-control |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | emergent |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | drop-off. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | incorporated |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Uxová, Kristýna |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pexová, Tereza |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boháček, Jiří |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Matisko, Peter |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Špaček, Miroslav |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Projectics / Proyéctica / Projectique | 27 | 3 | 2020-12-18 | p. 97-126 | 2031-9703 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-projectique-2020-3-page-97?lang=en&redirect-ssocas=7080">https://shs.cairn.info/revue-projectique-2020-3-page-97?lang=en&redirect-ssocas=7080</a> |
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