La responsabilité sociale dans les universités marocaines : communication et engagement (notice n° 800007)
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|---|---|
| fixed length control field | 02245cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123121929.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drouiche, Laila |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La responsabilité sociale dans les universités marocaines : communication et engagement |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 6 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article analyse l’importance de la Responsabilité Sociale des universités (RSU) et sa communication, impulsée par un changement de vision de la part des universitaires. Ce changement qui se matérialise sous divers aspects. D’après une revue bibliographique, les universités marocaines sont considérées comme un corpus ainsi que les différentes actions de communication sont analysées à travers des situations de communication. En effet, cette étude se concentre sur la façon dont l’université déploie ses principes de la RSU à travers la communication avec ses parties prenantes, plus précisément l’aspect communicatif des universités via les interfaces corporate. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The concept of university social responsibility (USR) refers to carrying out the mission of the university within the framework of ethical standards, support for the community, and respect for human beings and the environment. Transitioning to a USR-aware approach involves a variety of measures. The university must not only provide professional training, but also instill ethical principles in its students, enabling them to behave as good citizens and contribute to solving problems in the community. This project aims to explain the causal relationship between university selection and the communication of USR practices on institutional sites, as well as examining the mediating role of reputation in this relationship. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | corporate |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | RSU |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | responsabilité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | université |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | corporate |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | responsibility |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | university |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | USR |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Projectics / Proyéctica / Projectique | 36 | 3 | 2023-12-12 | p. 95-108 | 2031-9703 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-projectique-2023-3-page-95?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-projectique-2023-3-page-95?lang=fr&redirect-ssocas=7080</a> |
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