Quand le client est un expert : place et rôle de l’agent immobilier (notice n° 800063)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03741cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123121937.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Distler, Frédéric |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Quand le client est un expert : place et rôle de l’agent immobilier |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 45 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Face au client expert, quel rôle doit tenir l’agent immobilier, celui de conseiller, d’accompagnant, de technicien, de commercial ? En effet, le client dit « expert » connaît le marché sur lequel se situe le bien convoité. Il possède des informations techniques, juridiques, financières sur le bien car il s’est fabriqué ces savoirs, d’une part, par le biais de ses recherches sur les canaux d’information offerts par les multiples outils digitaux et réseaux sociaux, et d’autre part, par les contacts avec des professionnels et particuliers. En effet, les multiples sites en ligne d’offres et d’évaluation de biens permettent de comparer les produits et de procéder à leur estimation. Ainsi, le particulier qui s’adonne à des recherches d’informations sur un bien immobilier dans l’objectif de l’acquérir engage son patrimoine et s’engage potentiellement sur des années auprès de sa banque. Aussi, l’achat d’un bien immobilier n’est pas anodin dans la vie d’une personne. Le client va devenir alors expert sur le prix du produit, le marché, les modalités de la construction du bien, la demande de prêt, les taux en vigueur, la commercialisation du bien, les biens à la concurrence… Cette expertise s’articule autour de la connaissance technique du secteur et de biens immobiliers, et elle est reconnue par le professionnel comme telle. De ce fait, c’est la place du client et du professionnel dans l’espace d’achat, de vente de location d’un bien qui est interrogée. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Faced with an expert client, what role should real estate agents play? Should they be an adviser, guide, technician, salesperson, or something else? An expert client knows the market in which the coveted property is located. They have technical, legal, and financial information on the property, acquired through their research on the information channels offered by multiple digital tools and social networks and through contact with professionals and individuals. Indeed, the many websites offering and evaluating properties make it possible to compare products and estimate their value. Thus, individuals who devote themselves to researching information on a property with the aim of acquiring it commit their assets and potentially commit themselves to their bank for years. Furthermore, purchasing real estate is not a trivial occurrence in a person's life. The customer thus becomes an expert on the price of the product, the market, the terms of the construction of the property, the loan application, the current rates, the marketing of the property, competing properties, and so on. This expertise constitutes technical knowledge of the sector and of real estate, and it is recognized by the professional as such. As a result, our research examines the place and role of the customer and the professional with regard to the purchase, sale, or rental of a property. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | experts |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | outils digitaux |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marché |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | compétences |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réseaux sociaux |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | experts |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | market |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital tools |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | skills |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social networks |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Projectics / Proyéctica / Projectique | Hors Série | HS | 2023-03-31 | p. 89-105 | 2031-9703 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-projectique-2023-HS-page-89?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-projectique-2023-HS-page-89?lang=fr&redirect-ssocas=7080</a> |
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