Brands (notice n° 80189)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01874cam a2200301zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB10045150 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250108084425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250108s2001 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471497424 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB10045150 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goodchild, John |
| 245 01 - TITLE STATEMENT | |
| Title | Brands |
| Remainder of title | Visions and Values |
| Statement of responsibility, etc. | ['Goodchild, John', 'Callow, Clive', 'Knowles, Jonathan'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons |
| Date of production, publication, distribution, manufacture, or copyright notice | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the past the value of any company lay principally in its tangible assets, such as stock, plant and property. Over recent years this has changed considerably and a large proportion of the market capitalisation of any company is now likely to consist of intangible assets, such as its brand name. The value of names like Coca Cola, Microsoft, BMW and IBM is immense. However, although analysts and accountants are aware of the value of brands, many company managers still underestimate the importance of their brand. Careful management of a company's brand and reputation has become essential to its success. It takes time and effort to build a successful brand but this can become tarnished in days, with consequential damage to the value of the company. Brands: Visions and Values features contributions from leading experts on brands, ranging from the image that brands convey to their valuation. This book is a clear and informative look at the importance of brands to corporations and their investors. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goodchild, John |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Callow, Clive |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Knowles, Jonathan |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/10045150">https://international.scholarvox.com/netsen/book/10045150</a> |
| Electronic format type | text/html |
| Host name | |
Pas d'exemplaire disponible.
Réseaux sociaux