Pour une approche sémio-pragmatique de la communication (notice n° 807177)
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| fixed length control field | 02679cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123124020.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pignier, Nicole |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Pour une approche sémio-pragmatique de la communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 29 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Si décrire la communication comme un échange participatif entre un énonciateur, un texte et un co-énonciateur relève d’un lieu commun, en définir les enjeux pour la construction du sens et proposer un cheminement théorique apte à son appréhension sont deux objectifs plus complexes et pourtant primordiaux dans le domaine des sciences de l’information et de la communication. Dans une approche sémio-pragmatique, cet article propose un modèle pour analyser la construction du sens dans la communication pluri-médiatique des genres publicitaires, plus précisément celui des publicités pour parfum. Quels sont les différents niveaux de pertinence du sens à l’œuvre quand un même énoncé passe d’un genre de pratique médiatique à un autre, d’un média à un autre ? Outre le jeu possible des ambiguïtés internes à l’énoncé, le sens réside aussi dans l’usage des supports médiatiques formels et matériels. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | If describe communication as an exchange between author, text, recipient is a commonplace, define the stakes of this assertion for the construction of the signification and suggest a theory to understand how signification is produced are two complex but essential objectives in the field of sciences of information and communication. So, this paper suggests, with a semiotic approach, a model to study the emergence of the signification in the multi media communication of the advertising genres, more exactly, of the advertising for perfumes. How describe the different levels of pertinence of the signification which influence the interpretation when a text is transposed from a kind of practise to another, from a media to another ? Besides the possible play with the semiotic ambiguities of the text, the signification takes place in the use of the practical and formal media aids. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | média |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multimédia |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | genre |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pratique médiatique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sémiotique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | semiotic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multimedia |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | media practice |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | genre |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Questions de communication | 9 | 1 | 2006-09-01 | p. 419-433 | 1633-5961 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-questions-de-communication-2006-1-page-419?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-questions-de-communication-2006-1-page-419?lang=fr&redirect-ssocas=7080</a> |
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