Proposition d’un modèle de facteurs explicatifs de l’adoption du QR code, dans un pays émergent (notice n° 808538)
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| fixed length control field | 02625cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123124429.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bouri, Rihab |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Proposition d’un modèle de facteurs explicatifs de l’adoption du QR code, dans un pays émergent |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 25 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objectif de cette recherche est celle de connaître les facteurs individuels et perceptuels qui induisent de manière directe ou indirecte les consommateurs des pays émergents à avoir l’intention d’utiliser le QR code. Nous avons adopté la modèle TAM développé par Davis (1989) pour comprendre la prédiction de l’utilisation et l’acceptation du QR code auquel nous avons intégré deux facteurs explicatifs à savoir le degré d’adoption des innovations par le consommateur et le plaisir perçu. Le résultat d’une enquête réalisé auprès de 200 individus a mis en évidence que le consommateur a une attitude positive envers le QR code, que le modèle Tam est solide et toujours d’actualité et que les deux nouveaux facteurs que nous avons intégrés au modèle ont un impact sur l’intention d’utiliser le QR code. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Proposition of explanatory factors model of the QR code adoption in an emerging countryThe objective of this research is to understand the individual and perceptual factors that/which induce directly or indirectly consumers in emerging countries to intend to use the QR code. We adopted the TAM model developed by Davis (1989) to understand the prediction of the use and the acceptance of the QR code. Moreover we integrated two explanatory factors : first, the degree of adoption of the innovations by the consumer, second the perceived pleasure. The result of a survey which included 200 persons showed on the one hand that the consumer has a positive attitude towards the QR code on the other hand that the Tam model is solid, still relevant and that the two new factors that we have integrated into the model have an impact on the intention to use the QR code. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing mobile |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | TAM |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | degré d’adoption des innovations et plaisir perçu |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | QR code |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | TAM |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | degree of adoption of innovations and perceived pleasure |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | QR code |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mobile marketing |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mezghenni Dhouib, Ramla |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Question(s) de management | 19 | 4 | 2017-11-30 | p. 101-116 | 2262-7030 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-questions-de-management-2017-4-page-101?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-questions-de-management-2017-4-page-101?lang=fr&redirect-ssocas=7080</a> |
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