L’influence des avis en ligne sur l’intention d’achat du consommateur des produits de l’hébergement touristique : une proposition de typologie des consommateurs marocains (notice n° 808731)
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| fixed length control field | 02033cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123124500.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ouiddad, Smail |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’influence des avis en ligne sur l’intention d’achat du consommateur des produits de l’hébergement touristique : une proposition de typologie des consommateurs marocains |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 8 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objectif de notre article est de mettre en avant l’influence du bouche-à-oreille électronique dans l’industrie du voyage, et plus spécifiquement dans le cas des structures d’hébergement touristique. En opérant une segmentation par méthode de classification mêlée, nous visons à différencier les profils des consommateurs marocains en fonction de leur influence par les avis émis en ligne, et les résultats de la recherche ont relevé l’existence de quatre segments différents. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The electronic word-of-mouth’s influence in the travel industry: a typology proposition of Moroccan consumersThe objective of our paper is to highlight the electronic word-of-mouth’s impact in the travel industry, and we focus on accommodation structures. By operating mix method classification, we aim to differentiate the profiles of Moroccan consumers according to their influence by online reviews, and the results indicated the existence of four different segments. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | classification |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Maroc |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intention d’achat |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | structures d’hébergement touristique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | bouche-à-oreille électronique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | accommodation structures |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | classification |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | electronic word of mouth |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Morocco |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | purchase intention |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sidmou, Mohamed Larbi |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Question(s) de management | 18 | 3 | 2017-11-13 | p. 139-153 | 2262-7030 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-questions-de-management-2017-3-page-139?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-questions-de-management-2017-3-page-139?lang=fr&redirect-ssocas=7080</a> |
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