Brand Building and Communication (notice n° 80905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01193cam a2200301zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB10077555 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250108085220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250108s1999 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781928593126 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB10077555 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cates, Christopher |
| 245 01 - TITLE STATEMENT | |
| Title | Brand Building and Communication |
| Remainder of title | Power Strategies for the 21st Century |
| Statement of responsibility, etc. | ['Cates, Christopher', 'Hack, Becki', 'Schultz, Don'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | APQC American Productivity & Quality Center |
| Date of production, publication, distribution, manufacture, or copyright notice | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Discover best practices in creating a memorable brand identity, communicating that identity to external and internal audiences, and measuring the results of various branding activities in Brand Building and Communication: Power Strategies for the 21st Century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cates, Christopher |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hack, Becki |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Don |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/10077555">https://international.scholarvox.com/netsen/book/10077555</a> |
| Electronic format type | text/html |
| Host name | |
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