L’adoption d’une approche fondée sur le business model pour préparer l’entrée sur de nouveaux marchés internationaux (notice n° 809611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02421cam a2200337 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123124736.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gervais, Florence |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’adoption d’une approche fondée sur le business model pour préparer l’entrée sur de nouveaux marchés internationaux |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 41 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cette recherche-action a pour objectif de faciliter l’entrée des PME et ETI à l’internationalisation progressive sur leurs nouveaux marchés. La littérature souligne le déficit de vision stratégique des PME et ETI ainsi que leur impréparation, alors que ces deux facteurs s’avèrent indispensables pour se lancer à l’international. Le business model (BM), en tant qu’outil de représentation des activités de l’entreprise, peut faciliter cette préparation. Nos résultats, issus de l’étude de trois entreprises françaises, montrent l’utilité de cet outil dans l’élaboration d’un processus adapté aux besoins des décideurs des PME et ETI exportatrices. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This action-research aims to facilitate the entry of SMEs and mid-cap companies with progressive internationalization on their new markets. The literature underlines the lack of strategic vision of SMEs and mid-caps as well as their unpreparedness, whereas these two factors are essential before going international. The business model (BM), a formal conceptual representation of the company’s activities, can facilitate this preparation. Our results from an action research based on the case of three french companies, show the usefulness of this tool in the elaboration of a process adapted to the needs of the decision makers of exporting SMEs and mid-cap companies. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | export |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | internationalisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | PME |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | nouveaux marchés |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ETI (entreprises de taille intermédiaire) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | new markets |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | export |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MSC (medium-sized) companies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | internationalization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SMEs |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aymard, Thomas |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Merle, Karine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Question(s) de management | 44 | 3 | 2023-07-12 | p. 151-165 | 2262-7030 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-questions-de-management-2023-3-page-151?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-questions-de-management-2023-3-page-151?lang=fr&redirect-ssocas=7080</a> |
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