Strategic Marketing Planning (notice n° 81217)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01572cam a2200289zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB10086310 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250108085545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250108s2003 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750622462 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB10086310 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 245 01 - TITLE STATEMENT | |
| Title | Strategic Marketing Planning |
| Statement of responsibility, etc. | ['Gilligan, Colin', 'Wilson, Richard M. S.'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Taylor & Francis |
| Date of production, publication, distribution, manufacture, or copyright notice | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: Emarketing, strategic thinking and competitive advantage The significance of vision and how this needs to drive the planning process Hypercompetition and the erosion of competitive advantage The growth and status of relationship marketing Each chapter contains a series of expanded illustrations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Richard M. S. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/10086310">https://international.scholarvox.com/netsen/book/10086310</a> |
| Electronic format type | text/html |
| Host name | |
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