The New Global Brands (notice n° 81219)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01459cam a2200289zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB10083543 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250108085546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250108s2005 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324320237 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB10083543 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 245 01 - TITLE STATEMENT | |
| Title | The New Global Brands |
| Remainder of title | Managing Non-Government Organizations in the 21st Century |
| Statement of responsibility, etc. | ['Quelch, John A.', 'Laidler-Kylander, Nathalie'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Thomson |
| Date of production, publication, distribution, manufacture, or copyright notice | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The New Global Brands : Managing Non-Government Organizations in the 21st Century includes twelve Harvard Business School cases involving not-for-profit agencies and how these agencies establish brand identities worldwide. Agencies include Doctors Without Borders, Peace Winds Japan, CARE USA, and Oxfam America. Professors Quelch and Laidler examine these aid agencies in terms of their success or struggles with traditional marketing issues such as establishing brand identity, identifying the organizational mission, communicating brand meaning, and leveraging brand values. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laidler-Kylander, Nathalie |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/10083543">https://international.scholarvox.com/netsen/book/10083543</a> |
| Electronic format type | text/html |
| Host name | |
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