L’agence de communication, une rédaction comme une autre ? (notice n° 813053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02271cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123125831.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghorbanzadeh, Keyvan |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’agence de communication, une rédaction comme une autre ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 60 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L'article propose de revenir sur la question du flou de la frontière entre communication et information en prenant le point de vue moins documenté des agences de publicité et de communication. On reviendra dans un premier temps sur les routines de travail de cet espace et sur comment la modification de ces routines amènent les communicants à investir les « codes légitimes de l’information ». La seconde partie de l’article reviendra sur l’organisation du travail informationnel au sein de ces agences se présentant dans certains cas en tant que rédactions. On proposera le concept de « façade médiatique » pour caractériser ces cas limites d’effacement de la frontière entre information et communication. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper proposes to reconsider the question of the blurring of the boundary between communication and information by taking the less documented point of view of advertising and communication agencies. We will first come back to the work routines of this space and how the modification of these routines leads communicants to invest the “legitimate codes of information”. The second part of the article will come back to the organization of this informational work within these agencies, in some cases presenting themselves as redaction. The concept of “mediatic facade” will be proposed to characterize these borderline cases of obliteration of the boundary between information and communication. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | journalisme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ciblage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | native advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | journalism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | targeting |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | native advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Questions de communication | 38 | 2 | 2021-07-26 | p. 351-370 | 1633-5961 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-questions-de-communication-2020-2-page-351?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-questions-de-communication-2020-2-page-351?lang=fr&redirect-ssocas=7080</a> |
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