Analyse du marketing-mix du produit « source eau Mayo » (notice n° 815872)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01854cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123130801.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lipika, Claude |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Analyse du marketing-mix du produit « source eau Mayo » |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 9 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La SN PLASCO offre sur le marché de Brazzaville le produit « Source Eau Mayo ». Cette eau minérale est offerte sur un marché concurrentiel qui impose à la SN PLASCO une stratégie fondée sur la marketing-mix afin d’être plus compétitive et de conserver son leadership. Ceci n’est possible que si les faiblesses que présente son marketing-mix sont corrigées. À cet égard, les problèmes se situent fondamentalement au niveau de la publicité et du prix du produit. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The National Compagny (NC) PLASCO supplies the Brazzaville market with “Source Eau Mayo”, mineral water. This drinking water introduced in the competitive reval market imposes PLASCO to set up a marketing-mix strategy in order to keep the pace in the leadership. However, to make it possible, weaknesses of the current marketing-applied needs to be improved and redirected. At this regard, the obstacles are still remarkable at the level of advertising or the publicity as well as the price of products. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | prix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | produit |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | eau minérale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing-mix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | price |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | product |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mineral water |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicity-advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing-mix |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue Congolaise de Gestion | uméro 14 | 2 | 2011-12-01 | p. 35-56 | 1729-0228 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-congolaise-de-gestion-2011-2-page-35?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-congolaise-de-gestion-2011-2-page-35?lang=fr&redirect-ssocas=7080</a> |
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