Réalités africaines des pratiques promotionnelles. (notice n° 815918)
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|---|---|
| fixed length control field | 02700cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123130808.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fongue Ndjioze, Hymette Laure |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Réalités africaines des pratiques promotionnelles. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 50 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La littérature spécialisée révèle que depuis le moyen âge, la promotion des ventes est une pratique courante au sein des entreprises. En occident notamment, cette pratique connait un développement rapide dans ses techniques et dans sa mise œuvre. A partir d’une revue de la littérature sur le sujet et des études menées au Cameroun, il ressort que même si la pratique prend de l’ampleur en Afrique subsaharienne, elle demeure encore dans une phase embryonnaire et se traduit par ses particularités. Ainsi, les techniques promotionnelles les plus utilisées en Afrique sont les techniques de Jeux/concours, de réductions de prix, de ventes avec prime et les essais. De même, les lots offerts peuvent être classés en trois catégories (A, B et C) en fonction de leur valeur. Enfin, une typologie des promotions de vente a été élaborée en fonction du but, de la légalité des pratiques ainsi que la couverture géographique de l’action. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Specialized literature reveals that since Middle Ages, sales promotion has been a common practice within enterprises. In Western countries notably, this practice is growing fast in terms of both its techniques and its implementation. From a review of the literature on that matter and studies conducted in Cameroun, it is evident that even though such practice is growing in sub-Saharan Africa, it is still in an embryonic stage with its particularities. Thus, the promotional techniques commonly used in Africa are the ones focusing on consumer contest/promotional games, price reduction, premium sales and trial sales. Likewise, offered packs can be classified into three categories (A, B and C) according to their value. At last, a typology of sales promotions has been elaborated according to the purpose, the legality of practices, and the action’s geographic coverage. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réduction de prix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | promotion des ventes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Pratique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | techniques de jeux |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | promotion of sales |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Practice |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | techniques of games |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cutting of prices |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nga Nkouma Tsanga, Rosalie Christiane |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue Congolaise de Gestion | uméro 23 | 1 | 2017-07-28 | p. 11-54 | 1729-0228 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-congolaise-de-gestion-2017-1-page-11?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-congolaise-de-gestion-2017-1-page-11?lang=fr&redirect-ssocas=7080</a> |
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