Territoires et évasion commerciale : une approche par les bases de données localisées (notice n° 843022)
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| fixed length control field | 02777cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123142837.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heitz, Michèle |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Territoires et évasion commerciale : une approche par les bases de données localisées |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 28 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Territoires et évasion commerciale : une approche par les bases de données localiséesCette communication propose d’aborder la problématique de la captation de consommateurs sous l’angle inhabituel de l’évasion commerciale. En effet, le développement et les possibilités d’analyse offertes par les bases de données localisées suggèrent de revisiter ce phénomène pour en tirer des orientations managériales.L’attention sera portée sur les effets d’entraînement de l’évasion entre les familles de produits alimentaires et non alimentaires et sur les applications qui en découlent. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Territories and Outshopping : an approach through localized databasesThis paper seeks to examine from the unusual angle of commercial outshopping, the problem of winning back customers. In fact, the development and analytical possibilities provided by localized databases suggest that we should re-examine this phenomenon before deciding on the direction to be taken by management.We will focus on the effects of outshopping among certain groups of products, as well as the ways of characterising this leakage, in order to assess the possibilities for new applications. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Territorios y evasión comercial : un enfoque a través de las bases de datos localizadosLa presente ponencia tiene por objeto abordar la problemática de la captación de consumidores bajo la óptica inhabitual de la evasión comercial. De hecho, el desarrollo y las posibilidades de análisis propuestas por las bases de datos localizados, sugieren volcarse nuevamente sobre dicho fenómeno para sacar orientaciones empresariales.Se prestará atención a los efectos de arrastre de la evasión entre las familias de productos alimenticios y no alimenticios y a las aplicaciones resultantes. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | captation de l'évasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | bases de données localisées |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | lien entre évasion alimentaire et non alimentaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | évasion commerciale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | customer win-back |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | leakage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | outshopping |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relation between food and non food leakage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | localized databases |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Douard, Jean-pierre |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 89 | 2 | 2012-04-01 | p. 37-57 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2012-2-page-37?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2012-2-page-37?lang=fr&redirect-ssocas=7080</a> |
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