Stratégies de marques et stratégies éditoriales du Groupe Figaro (notice n° 843562)
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| fixed length control field | 02434cam a2200385 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123143021.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Joux, Alexandre |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Stratégies de marques et stratégies éditoriales du Groupe Figaro |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 8 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’article propose une monographie du Groupe Figaro qui, depuis son rachat par Dassault, a pour stratégie de renforcer la marque issue du quotidien papier tout en développant son audience en ligne grâce à de nouvelles thématiques éditoriales. Cette monographie met en lumière les enjeux auxquels sont confrontés les groupes de presse qui cherchent à repenser leurs modèles d’affaires sur Internet, le cas du Groupe Figaro étant emblématique, notamment depuis le rachat de CCM Benchmark. Si l’évolution du modèle d’affaires du groupe lui permet encore de financer une rédaction conséquente, elle s’opère en revanche dans un contexte qui rend plus difficile le maintien du pluralisme en ligne. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper is a monograph on the Figaro Group which, since it was bought out by Dassault, has had a strategy of strengthening the brand stemming from the daily newspaper while developing its online audience through new editorial topics. The author highlights the challenges facing press groups that want to reshape their business model on Internet. The Figaro Group is an emblematic example, especially since it acquired CCM Benchmark. Although its new business model has enabled it to carry on financing a large newspaper, it is operating in a context that is making it more difficult to maintain pluralism online. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | diversité de l’information |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque ombrelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | concentration horizontale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | innovation numérique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégies éditoriales |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | portail |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Le Figaro |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité en ligne |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | presse en ligne |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | portal |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Figaro |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | online publicity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | umbrella brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | horizontal concentration |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | online press |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | editorial strategies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | news diversity |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Réseaux | 205 | 5 | 2017-10-26 | p. 117-143 | 0751-7971 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-reseaux-2017-5-page-117?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-reseaux-2017-5-page-117?lang=fr&redirect-ssocas=7080</a> |
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